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Community Marketing & Insights

by | Jul 27, 2023 | Projects

Aries Web Solutions Case Study write up

Community Marketing & Insights

Details

Company Name: Community Marketing & Insights (CMI)
Date: Jan, 2016 – Mar, 2020
Website: https://communitymarketinginc.com/

Community Marketing & Insights (CMI), a leading research firm specializing in LGBTQ+ community insights, sought to enhance its online visibility and expand its reach in the USA and global markets. To achieve these goals, they partnered with Aries Web Solutions, a trusted digital marketing agency specializing in SEO, lead generation, and organic ranking and traffic optimization.

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Challenges Faced

Limited Online Visibility

CMI faced challenges in reaching its target audience, hindering its growth potential in the LGBTQ+ research space.

Low Lead Generation

The existing lead generation efforts failed to generate sufficient qualified leads, hampering business growth.

Low Organic Rank

CMI aspired to improve its organic search rankings and increase website traffic for greater online exposure.

Solutions Offered

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Targeted SEO Strategies

Aries Web Solutions devised comprehensive SEO strategies to enhance CMI’s organic search rankings. Keyword research, on-page optimization, and content marketing efforts boosted website visibility, driving relevant traffic to the site.

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Effective Lead Generation

To attract potential clients, Aries Web Solutions crafted personalized lead generation campaigns. Opt-in forms and strategically placed call-to-action buttons were employed, resulting in a steady flow of qualified leads.

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Improving Organic Ranking and Traffic

Through consistent optimization, CMI’s website traffic experienced significant growth. Aries Web Solutions’ expertise in organic ranking strategies played a pivotal role in elevating CMI’s online visibility.

Results and Impact

CMI’s partnership with Aries Web Solutions yielded remarkable results:

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Heightened Online Visibility

CMI’s improved organic ranking and targeted SEO efforts contributed to increased online visibility, attracting a broader audience.

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Enhanced Lead Generation

The personalized lead generation campaigns delivered a surge in qualified leads, contributing to increased conversions and business growth.

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Global Expansion

Aries Web Solutions’ strategies propelled CMI’s reach beyond the USA, allowing the research firm to establish a global presence.

The successful collaboration between Community Marketing & Insights and Aries Web Solutions exemplifies the power of expert digital solutions in propelling businesses to new heights. By harnessing targeted SEO strategies, effective lead generation campaigns, and organic ranking optimization, CMI achieved heightened online visibility and expanded its reach globally. This case study stands as a testament to Aries Web Solutions’ commitment to delivering exceptional results and driving business growth for its esteemed clients.