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Aries Web Solutions Case Study write up

NCA Academy

Details

Company Name: New Careers Academy
Date: Jul, 2013 – Mar, 2020
Website: https://ncaacademy.com/

NCA Academy, a leading defense exam coaching institute, sought to amplify its online presence, attract a wider audience, and boost enrollments. To achieve these objectives, they partnered with Aries Web Solutions, a trusted digital marketing agency specializing in website design, SEO, lead generation, social media marketing, and Google Ads management.

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Challenges Faced

Limited Online Visibility

NCA Academy struggled to reach its target audience beyond its physical locations, hampering its growth potential.

Inadequate Leads

The existing lead generation efforts failed to deliver qualified leads, resulting in a low conversion rate.

Competition

The defense exam coaching space was highly competitive, require a strong online presence to stand out from competitors.

Solutions Offered

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Website Design and Optimization

Aries Web Solutions revamped NCA Academy’s website, creating an engaging and user-friendly platform. The website’s architecture and navigation were optimized to enhance user experience and increase conversions.

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Targeted SEO Strategies

Comprehensive SEO strategies were implemented to boost NCA Academy’s organic rankings in search engine results. Keyword research, on-page optimization, and content marketing were pivotal to improving the website’s visibility.

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Effective Lead Generation

To attract and capture potential candidates, Aries Web Solutions devised personalized lead generation campaigns. Opt-in forms, call-to-action buttons, and landing pages were strategically placed to maximize lead acquisition.

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Social Media Marketing

Strategic social media marketing campaigns were crafted to engage with NCA Academy’s target audience. Regular posts, shareable content, and community building enhanced brand loyalty and interaction.

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Google Ads Management

Aries Web Solutions expertly managed Google Ads campaigns to ensure optimal ROI. Targeted ads and audience segmentation drove relevant traffic, increasing the likelihood of conversions.

Results and Impact

The collaboration between NCA Academy and Aries Web Solutions delivered significant results:

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Increased Online Visibility

NCA Academy’s organic search rankings soared, leading to a surge in website traffic and brand exposure.

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High-Quality Leads

The personalized lead generation campaigns generated a steady flow of qualified leads, boosting enrollment rates.

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Enhanced Brand Engagement

Social media marketing efforts fostered an active and engaged online community, positioning NCA Academy as an authoritative source in the defense exam coaching space.

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Optimized Ad Campaigns

With Aries Web Solutions’ expertise in Google Ads management, the campaigns generated high click-through rates and increased conversions, maximizing return on ad spend.

The collaboration between NCA Academy and Aries Web Solutions proved to be a game-changer, driving exceptional business growth. Leveraging targeted digital solutions like website design, SEO, lead generation, social media marketing, and Google Ads management, NCA Academy expanded its reach, attracted qualified leads, and established a strong online presence. The successful case of NCA Academy highlights the power of expert digital solutions in unlocking business potential and achieving remarkable success in a competitive landscape.